A Marketing Application of a Characterization Theorem

Chatfield, C.

doi:10.1007/978-94-010-1845-6_15

C. Chatfield⁴

Part of the book series: NATO Advanced Study Institutes Series ((ASIC,volume 17))

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Summary

This paper is concerned with the application of statistical distributions in the marketing area, and in particular with stochastic models of consumer purchasing behaviour. Earlier work is briefly reviewed and then a characterization of the gamma distribution is used to justify some of the assumptions made in this earlier work, and also to provide a basis for building a general multi-brand purchasing model.

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References

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Authors and Affiliations

University of Bath, England
C. Chatfield

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C. Chatfield
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Editors and Affiliations

The Pennsylvania State University, University Park, Pa., USA
G. P. Patil
Temple University, Philadelphia, Pa., USA
S. Kotz
University of Warwick, Coventry, England
J. K. Ord

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Chatfield, C. (1975). A Marketing Application of a Characterization Theorem. In: Patil, G.P., Kotz, S., Ord, J.K. (eds) A Modern Course on Statistical Distributions in Scientific Work. NATO Advanced Study Institutes Series, vol 17. Springer, Dordrecht. https://doi.org/10.1007/978-94-010-1845-6_15

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DOI: https://doi.org/10.1007/978-94-010-1845-6_15
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-010-1847-0
Online ISBN: 978-94-010-1845-6
eBook Packages: Springer Book Archive

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