Abstract
This chapter offers hands-on advice concerning some of the most central topics of practical popular communication in astronomy. The topics covered include: the set-up of an efficient communication office, the actual production flow for communication products, descriptions of target groups and types of communication products and details of how to best communicate science in written form. A discussion of possible ways to evaluate the impact of different types of communications is included as this is an area of extreme importance and great difficulty.
The present text covers only a selection of the most interesting topics in the fine art of communicating astronomy to the public, and a more complete and elaborate treatment of these topics is available in Christensen (2003).
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Anon 1985, News Judgement.
Christensen, L.L. 2003, Hands-on Guide to Practical Science Communication17.
Eide, M. & Ottesen, R. 1994, Science Journalism Without Science Journalists: Notes on a Norwegian Media Pparadox, Public Understand. Sci. 4, 425–434.
Eurobarometer 55.2 2001, European Commission.
Finley, D. 2002, Public Relations for a National Observatory, in Organizations and Strategies in Astronomy III, Ed. A. Heck, Kluwer Acad. Publ., Dordrecht, 21–34.
Fosbury, R. 2003, Private communication.
Funsten II, H.O. 2000, You and the Media, AGU Publ.
Laux, D.M. 1985, The Ten Commandments of Scientific Communication, Medical Meetings 12/5, 18–27.
Madsen, C.& West R. 2000, Public Outreach in Astronomy: The ESO Experience, in Information Handling in Astronomy, Ed. A. Heck, Kluwer Acad. Publ., 25–43.
Maran, S. et al. 2000, Astronomy and the News Media, in Information Handling in Astronomy, Ed. A. Heck, Kluwer Acad. Publ., 13–24.
Mitton, J. 2001, Working with the Media: The Royal Astronomical Society Experience, in Organizations and Strategies in Astronomy II, Ed. A. Heck, Kluwer Acad. Publ., 239–256.
Radio France 2003, The 5 “W”s and the sources of information18, Technical Memo.
Robinson, L. 2002, Popularizing Astronomy: Four decades as a Galley Slave, in Organizations and Strategies in Astronomy III, Ed. A. Heck, Kluwer Acad. Publ., 35–46.
Villard, R. 1991, Science and the News Media, Space Telescope Science Institute, Baltimore.
Villard, R. 2000, Private communication
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2003 Springer Science+Business Media Dordrecht
About this chapter
Cite this chapter
Christensen, L.L. (2003). Practical Popular Communication of Astronomy. In: Organizations and Strategies in Astronomy. Astrophysics and Space Science Library, vol 296. Springer, Dordrecht. https://doi.org/10.1007/978-94-010-0049-9_8
Download citation
DOI: https://doi.org/10.1007/978-94-010-0049-9_8
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-010-3989-5
Online ISBN: 978-94-010-0049-9
eBook Packages: Springer Book Archive