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Micro-blog Marketing of University Library Based on 4C Marketing Mix

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Frontier and Future Development of Information Technology in Medicine and Education

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 269))

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Abstract

Micro-blog has become a popular marketing tool for many institutions including university library to promote their products and services. This paper analyzes micro-blog marketing of university library in the 4C perspective and proposes several micro-blog marketing strategies for university library.

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Acknowledgments

The authors wish to express their sincere gratitude to “the Fundamental Research Funds for the Central Universities” (13D123706).

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Authors and Affiliations

  1. Donghua University Library, No.2999 North Renmin Road, Shanghai, Songjiang District, China

    Feng Qing, Shang Wei & Chen Huilan

Authors
  1. Feng Qing
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  2. Shang Wei
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  3. Chen Huilan
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Corresponding author

Correspondence to Feng Qing .

Editor information

Editors and Affiliations

  1. Cognitive Science, Xiamen University, Xiamen, People's Republic of China

    Shaozi Li

  2. Human Informatics and Cognitive Sciences, Waseda University Networked Information Systems Lab, Waseda, Japan

    Qun Jin

  3. School of Systems Information Science, Future University Hakodate, Hakodate, Hokkaido, Japan

    Xiaohong Jiang

  4. Department of Computer Science and Engineering, Seoul University of Science & and Technology (SeoulTech), Seoul, Korea, Republic of (South Korea)

    James J. (Jong Hyuk) Park

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© 2014 Springer Science+Business Media Dordrecht

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Qing, F., Wei, S., Huilan, C. (2014). Micro-blog Marketing of University Library Based on 4C Marketing Mix. In: Li, S., Jin, Q., Jiang, X., Park, J. (eds) Frontier and Future Development of Information Technology in Medicine and Education. Lecture Notes in Electrical Engineering, vol 269. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-7618-0_20

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  • DOI: https://doi.org/10.1007/978-94-007-7618-0_20

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  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-94-007-7617-3

  • Online ISBN: 978-94-007-7618-0

  • eBook Packages: EngineeringEngineering (R0)

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