At its heart, climate denial is the rejection of the scientific consensus that humans are disrupting the climate. Denial of a consensus can be identified by five telltale characteristics: fake experts, cherry picking, logical fallacies, impossible expectations and conspiracy theories. These techniques are observed in the tactics and strategies of the climate denial movement, disseminated by ideological think-tanks, some conservative governments and vested interests through a range of media streams. The key to responding to climate misinformation is to provide alternative narratives that are more compelling than the myths they replace.