Abstract
Measuring efficiency of agricultural marketing is fraught with complexity and ambiguity.
The empirical literature provides limited support, but most measures suffer serious criticisms and lack of confidence. Supplementing any chosen efficiency measure based on output and input relations by qualitative insights is important.
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Notes
- 1.
The investigations are done by ten Agro-Economic Research Centres (AERC) that will be referred as Centres. Coordination, which combines the task of designing the study and analysis of results in a comparative framework, is done by the author at the Institute of Economic Growth (IEG), Delhi, who was entrusted with the responsibility of the countrywide assessment by the Ministry of Agriculture, Government of India.
- 2.
In fact no emerging market could be traced by AERC, Jablapur in Chhattisgarh state where the sample survey was also designated to be undertaken by them.
- 3.
For example, in the Indian case, it was suggested that finer aspects such as shifts to the ‘tender’ system of sale from the more time-consuming ‘open auction’ sale, structural surfacing of link roads, promotion of the trucking industry for transportation and extension of grading and warehousing facilities merit consideration as components of efficiency gain rather than a complete overhauling of the system.
- 4.
Official categorization of farm size classes is as follows: marginal (cultivating up to 1 ha), small (cultivating 1–2 ha), medium (cultivating 2–10 ha) and large (cultivating over 10 ha).
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Ghosh, N. (2013). Objectives, Data and Methodology. In: India’s Agricultural Marketing. India Studies in Business and Economics. Springer, New Delhi. https://doi.org/10.1007/978-81-322-1572-1_4
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