Reconsidering Agricultural Marketing in India

Abstract

Reforms, it is sensed, can make marketing of farm products more efficient and varied. While the public policy needs to eliminate artificial hurdles on private enterprise, both government attention and the private sectors need to be focused on encouraging participation in new and traditional channels, keeping the market competitive, drawing the disadvantaged to benefit from the changes minimizing product wastage and addressing price discovery. A vision of a developed rural India dotted with modern, productive efficient farmers is waiting to be realized.