Abstract
Direct marketing is a departure from the vertically integrated and private sector driven marketing that is fast becoming a feature in today’s agriculture, but it has marked advantages worth consideration.
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- 1.
Farmer’s market, often periodic in nature, has become a common presence in busy commercial areas of developed countries aslo.
- 2.
Primary data is collected by Assam Agricultural University in Jorhat, Assam, Andhra University of Visakhapatnam in Andhra Pradesh and Punjab Agricultural University (PAU) of Ludhiana in Punjab.
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© 2013 Springer India
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Ghosh, N. (2013). Direct Marketing by Farmers. In: India’s Agricultural Marketing. India Studies in Business and Economics. Springer, New Delhi. https://doi.org/10.1007/978-81-322-1572-1_11
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DOI: https://doi.org/10.1007/978-81-322-1572-1_11
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Publisher Name: Springer, New Delhi
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Online ISBN: 978-81-322-1572-1
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