Abstract
Chapter 1 described that decision-making phenomena are broadly divisible into those under certainty, those under risk, and others under uncertainty. This chapter first introduces the concept of utility used to explain such decision-making phenomena and briefly presents the idea of traditional ordinal utility theory.
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Takemura, K. (2014). Ordinal Utility and Preference Reversal Phenomenon. In: Behavioral Decision Theory. Springer, Tokyo. https://doi.org/10.1007/978-4-431-54580-4_2
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DOI: https://doi.org/10.1007/978-4-431-54580-4_2
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