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Exemplarische Anwendungen neurowissenschaftlicher Methoden in der Wirtschaftsinformatik

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Methoden in der Betriebswirtschaftslehre

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Zusammenfassung

Mehrere hundert Jahre sind vergangen, seit der französische Philosoph, Mathematiker und Naturwissenschaftler René Descartes im 17. Jahrhundert erste Überlegungen über den Zusammenhang zwischen den biologischen Prozessen im Gehirn und dem beobachtbaren Verhalten von Menschen und Tieren anstellte. Zwei Jahrhunderte später war es der französische Anthropologe und Arzt Pierre Paul Broca, der entdeckte, dass Hirnregionen mit spezifischen Funktionen, wie beispielsweise dem Sprachvermögen, in Verbindung stehen. Seit diesen Entdeckungen in längst vergangenen Tagen hat die Technikentwicklung die Neurowissenschaftler der Gegenwart mit den notwendigen Werkzeugen ausgestattet, um das menschliche Gehirn – am lebenden Subjekt und ohne Beeinträchtigung seiner Gesundheit – untersuchen zu können.

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  1. René Riedl
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Andreas Georg Scherer Ina Maria Kaufmann Moritz Patzer

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Riedl, R. (2009). Exemplarische Anwendungen neurowissenschaftlicher Methoden in der Wirtschaftsinformatik. In: Scherer, A.G., Kaufmann, I.M., Patzer, M. (eds) Methoden in der Betriebswirtschaftslehre. Gabler. https://doi.org/10.1007/978-3-8349-9473-8_8

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