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The relation between providing websites and searching for information in the World Wide Web can be compared to a market place in economic terms. The two sides of a market, supply and demand, can be identified. The information supply consists of the billions of companies, organizations, administrations, and individuals that offer almost any kind of information on the Web for multiple reasons. On the demand side, there are people with very different interests looking for information. Their motivations and informational needs were already described in Subsection 1.1.1.

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© 2010 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH

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Lieberam-Schmidt, S. (2010). Web Structure. In: Analyzing and Influencing Search Engine Results. Gabler. https://doi.org/10.1007/978-3-8349-8915-4_3

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