TheWorldWideWeb can be compared with a giant warehouse containing millions of products that are stored in shelves without any order. In this image, socks would lie next to sausages, and soap maybe in the freezer near the newspapers. Even worse, many products could not be found at all because they are buried underneath heaps of other products. Besides the domain name system (DNS) which regulates Internet addresses, there is not any helpful intrinsic structure in the Web.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Rights and permissions
Copyright information
© 2010 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
About this chapter
Cite this chapter
Lieberam-Schmidt, S. (2010). Introduction. In: Analyzing and Influencing Search Engine Results. Gabler. https://doi.org/10.1007/978-3-8349-8915-4_1
Download citation
DOI: https://doi.org/10.1007/978-3-8349-8915-4_1
Publisher Name: Gabler
Print ISBN: 978-3-8349-2453-7
Online ISBN: 978-3-8349-8915-4
eBook Packages: Business and EconomicsBusiness and Management (R0)