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Value in Context – Eine ressourcen-dynamische Perspektive

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Theorie und Praxis des Dienstleistungsmarketing

Part of the book series: Fokus Dienstleistungsmarketing ((FDM))

Zusammenfassung

Ein immer stärkerer und komplexerer Wettbewerb auf den Märkten führt dazu, dass Anbieter kontinuierlich neue Möglichkeiten für Wettbewerbsvorteile su-chen. Dabei erkennen sie zunehmend den Customer Value als einen Schlüssel-faktor im strategischen Management (Payne et al. 2008; Ostrom et al. 2010).

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Authors and Affiliations

  1. ESCP Europe, Campus Berlin, Berlin, Deutschland

    Frank Jacob, Katherina Bruns & Jens Sievert

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  1. Frank Jacob
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  2. Katherina Bruns
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  3. Jens Sievert
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  1. Lotharstraße 65, Duisburg, 47057, Germany

    Gertrud Schmitz

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Jacob, F., Bruns, K., Sievert, J. (2013). Value in Context – Eine ressourcen-dynamische Perspektive. In: Schmitz, G. (eds) Theorie und Praxis des Dienstleistungsmarketing. Fokus Dienstleistungsmarketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-6869-2_2

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  • DOI: https://doi.org/10.1007/978-3-8349-6869-2_2

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-8349-3155-9

  • Online ISBN: 978-3-8349-6869-2

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