Abstract
In the following, the role and impact of the value creating attributes – individualization, marketing-integration, operational-integration, and firm– customer interaction – for each of the four identified case clusters is described in detail.
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© 2013 Springer Fachmedien Wiesbaden
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Velamuri, V. (2013). Case Analysis. In: Hybrid Value Creation. Markt- und Unternehmensentwicklung / Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3961-6_12
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DOI: https://doi.org/10.1007/978-3-8349-3961-6_12
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-8349-3960-9
Online ISBN: 978-3-8349-3961-6
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