Abstract
The need to develop different clusters of hybrid value creation business models arises because it does not make sense to compare two completely distinct product– service offerings, for example, a game console and a laundry solution, with each other. Hence this chapter, in addition to explaining the research method, explains how four distinct clusters of hybrid value creation are developed.
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© 2013 Springer Fachmedien Wiesbaden
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Velamuri, V. (2013). Method and Data. In: Hybrid Value Creation. Markt- und Unternehmensentwicklung / Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3961-6_11
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DOI: https://doi.org/10.1007/978-3-8349-3961-6_11
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-8349-3960-9
Online ISBN: 978-3-8349-3961-6
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