Who’s Afraid of Red, Yellow and Blue

Abstract

The story begins here. Or rather in Copenhagen fifteen years ago. And in New York shortly afterwards. The French street furniture company JCDecaux was tussling with the problem of introducing advertising columns, bus stops and all their other bits of street furniture in Copenhagen. The city needed a new inventory, but recognised with icey, cocksure, dismissive provincial arrogance, how something like this had to be done here in Designland.