Abstract
The planning process that determines how the actual customer demand is fulfilled is called demand fulfilment. The demand fulfilment process determines the first promise date for customer orders and — thus — strongly influences the order lead-time and the on time delivery.1 In today’s competitive markets it is important to generate fast and reliable order promises in order to retain the customers and increase market share. This holds particularly true in an eBusiness environment: Orders are entered online in the eBusiness frontend, and the customer expects within a short time period to receive a reliable due date. Further, eBusiness solutions have to support online inquiries where the customer requests a reliable due date without committing the order. The fast generation of reliable order promises gets more complex
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as the number of products increase,
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the average product life cycles get shorter,
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the number of customers increase,
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flexible pricing policies are being introduced and
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demand variations increase and get less predictable.
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References
i2 Technologies (1996) RHYTHM Supply Chain Planner Concept Manual, Irving, exas
i2 Technologies (2000) RHYTHM Demand Fulfillment Concept Manual, Part No. 4.2.1-DOC-ITM-DFCM-ALL, Irving, Texas
Sharma, K. (1997) Operating on the Edge, private conversation
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© 2000 Springer-Verlag Berlin Heidelberg
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Kilger, C., Schneeweiss, L. (2000). Demand Fulfilment and ATP. In: Stadtler, H., Kilger, C. (eds) Supply Chain Management and Advanced Planning. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-04215-1_9
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DOI: https://doi.org/10.1007/978-3-662-04215-1_9
Publisher Name: Springer, Berlin, Heidelberg
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