Abstract
The Circular Economy (CE) emerged amongst others out of the “cradle-to-cradle”—concept, a philosophy which aims to reuse resources after they have been already consumed in their primary form. By doing so, resources run circular instead of being discarded as waste as it is usually the case within traditional linear economy concepts (McDonough and Braungart, 2002). The deployment of the CE philosophy shows sustainable elements employing an improved balancing of economic, environmental and society’s interest through increased efficient use of resources on earth.
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Murswieck, R. (2021). Business Models and Innovation in the Context of the Circular Economy. In: Innovation Performance in the 21st Century. Sustainable Management, Wertschöpfung und Effizienz. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-34761-1_3
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DOI: https://doi.org/10.1007/978-3-658-34761-1_3
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