Zusammenfassung
Because of the constant presence of multimedia we are often thrown off in life, having to choose among competing advertisements, often even with the intention of commercial agencies of getting us to make a quick selection into agreeing for an online purchase which we might carry out under subconscious convincing. Design specialists are more competitive and come up with interesting results, more acceptable today as people often do not respect societal rules. According to pediatricians, the TV generation with more rapid eye movement has different tendencies in reading pictures and words, and thanks to gaming has better eye to hand coordination, and this could be used advantageously by including manipulations in designs to make important aspects more eye-catching and more tempting to the reader.
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© 2019 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature
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Myers, M.J. (2019). Transformations and transgressions to keep up with today’s competition. In: Heinemann, S. (eds) Werbegeschichte(n). Europäische Kulturen in der Wirtschaftskommunikation, vol 32. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-26657-8_12
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