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Wertschöpfungspotenziale durch Digitalisierung – Eine Analyse der Kosten- und Differenzierungstreiber von Dienstleistungen

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Zusammenfassung

Aufbauend auf die Triade der Service-Strategie nach Roth und Menor (2003), die technologischen Strukturmuster der Wertschöpfung nach Stabell und Fjeldstad (1998) und die technologischen Treiber der Digitalisierung als Enabler neuer Geschäftsmodelle (Fleisch et al. 2015) analysiert der Beitrag für jedes der drei Strukturmuster Value Chain, Value Shop und Value Network die durch Digitalisierung hervorgerufenen Veränderungen der Werttreiber. Auf dieser Basis werden Implikationen für das Management Digitaler Dienstleistungsinnovationen abgeleitet.

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Authors and Affiliations

  1. Fak.WiWi, Techn. Universität Ilmenau, Helmholtzplatz 3, 98693, Ilmenau, Deutschland

    Univ.-Prof. Dr. Norbert Bach, Maximilian Rimbach & Sebastian Wolf

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  1. Univ.-Prof. Dr. Norbert Bach
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  2. Maximilian Rimbach
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  3. Sebastian Wolf
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Correspondence to Norbert Bach .

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Editors and Affiliations

  1. Universität Basel, Basel, Switzerland

    Manfred Bruhn

  2. Universität Hohenheim , Stuttgart, Germany

    Karsten Hadwich

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Bach, N., Rimbach, M., Wolf, S. (2017). Wertschöpfungspotenziale durch Digitalisierung – Eine Analyse der Kosten- und Differenzierungstreiber von Dienstleistungen. In: Bruhn, M., Hadwich, K. (eds) Dienstleistungen 4.0. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-17552-8_11

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  • DOI: https://doi.org/10.1007/978-3-658-17552-8_11

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