Zusammenfassung
In today’s highly competitive markets, products become commoditized more and more rapidly. Companies in many industries are therefore rethinking their business models and competitive strategies, focusing on digitization, service-orientation and networks. It is important to consider the interdependency of these developments when discussing a company’s transition from products to services. They lead to complex digitized service ecosystems where firms achieve competitive advantage through collaborative relationships with other actors resulting in value co-creation.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Allmendinger, G./Lombreglia, R. (2005): Four strategies for the age of smart services, in: Harvard Business Review, Vol. 83, No. 10, pp. 131-145.
Andreessen, M. (2011): Why Software Is Eating the World, in: The Wall Street Journal, http://www.wsj.com/articles/SB10001424053111903480904576512250915629460 (retrieved January 25, 2017).
Basole, R.C./Rouse, W.B. (2008): Complexity of service value networks – conceptualization and empirical investigation, in: IBM Systems Journal, Vol. 47, No. 1, pp. 53-70.
Beinhocker, E.D. (2006): The origin of wealth – Evolution, complexity, and the radical remaking of economics, Boston.
Brandenburger, A.M./Nalebuff, B.J. (1996): Co-opetition, New York.
Bruhn, M./Hepp, M./Hadwich, K. (2015): Vom Produkthersteller zum Serviceanbieter – Geschäftsmodelle der Servicetransformation, in: Marketing Review St. Gallen, 32. Jg., Nr. 1, S. 28-39.
Chesbrough, H.W. (2006): Open Business Models – How to Thrive in the New Innovation Landscape, Boston.
Chesbrough, H.W. (2007): Why Companies Should Have Open Business Models, in: MIT Sloan Management Review, Vol. 48, No. 2, pp. 22-28.
Chesbrough, H.W./Schwartz, K. (2007): Innovating business models with codevelopment partnerships, in: Research Technology Management, Vol. 50, No. 1, pp. 55-59.
Dyer, J.H./Singh, H. (1998): The Relational View – Cooperative Strategy and Sources of Interorganizational Competitive Advantage, in: The Academy of Management Review, Vol. 23, No. 4, pp. 660-679.
Edvardsson, B./Tronvoll, B./Gruber, T. (2011): Expanding understanding of service exchange and value co-creation – A social construction approach, in: Journal of the Academy of Marketing Science, Vol. 39, No. 2, pp. 327-339.
Eisenmann, T./Parker, G./Van Alstyne, M.W. (2006): Strategies for two-sided markets, in: Harvard Business Review, Vol. 84, No. 10, pp. 92-101.
Eloranta, V./Turunen, T. (2015): Seeking competitive advantage with service infusion – a systematic literature review, in: Journal of Service Management, Vol. 26, No. 3, pp. 394-425.
Fang, E./Palmatier, R.W./Steenkamp, J.B.E.M. (2008): Effect of Service Transition Strategies on Firm Value, in: Journal of Marketing, Vol. 72, No. 5, pp. 1-14.
Faulkner, B./Russell, R. (2003): Chaos and Complexity in Tourism – In Search of a New Perspective, in: Faulkner, B. (Ed.): Progressing tourism research, Clevedon.
Gawer, A./Cusumano M. (2014): Industry Platforms and Ecosystem Innovation, in: Journal of Product Innovation Management, Vol. 31, No. 3, pp. 417-433.
Gebauer, H./Paiola, M./Saccani, N. (2013): Characterizing service networks for moving from products to solutions, in: Industrial Marketing Management, Vol. 42, No. 1, pp. 31-46.
Holbrook, M.B. (2003): Adventures in complexity – An essay on dynamic open complex adaptive systems, butterfly effects, self-organizing order, coevolution, the ecological perspective, fitness landscapes, market spaces, emergent beauty at the edge of chaos, and all that jazz, Ruston.
Iansiti, M./Levien, R. (2004): The keystone advantage – What the new dynamics of business ecosystems mean for strategy, innovation, and sustainability, Boston.
Knoblich, H. (1972): Die typologische Methode in der Betriebswirtschaftslehre, in: Wirtschaftswissenschaftliches Studium, 1. Jg., Nr. 4, S. 141-147.
Kowalkowski, C./Kindström, D./Alejandro, T./Brege, S./Biggemann, S. (2012): Service infusion as agile incrementalism in action, in: Journal of Business Research, Vol. 65, No. 6, pp. 765-772.
Kowalkowski, C./Kindström, D./Gebauer, H. (2013a): ICT as a catalyst for service business orientation, in: Journal of Business and Industrial Marketing, Vol. 28 No. 6, pp. 506-513.
Kowalkowski, C./Witell, L./Gustafsson, A. (2013b): Any way goes – Identifying value constellations for service infusion in SMEs, in: Industrial Marketing Management, Vol. 42, No. 1, pp. 18-30.
Longman (1978): Longman dictionary of contemporary English, London.
Lusch, R.F./Nambisan, S. (2015): Service Innovation – A service-dominant logic perspective, in: MIS Quarterly, Vol. 39, No. 1, pp. 155-175.
Moore, J.F. (1996): The Death of Competition – Leadership and Strategy in the Age of Business Ecosystems, New York.
Ng, I./Badinelli, R./Polese, F./Di Nauta, P./Löbler, H./Halliday, S. (2012): SD Logic Research Directions and Opportunities – The Perspective of Systems, Complexity and Engineering, in: Marketing Theory, Vol. 12, No. 2, pp. 213-217.
Oliva, R./Kallenberg, R. (2003): Managing the transition from products to services, in: International Journal of Service Industry Management, Vol. 14, No. 2, pp. 160-172.
Osterwalder, A./Pigneur, Y./Clark, T. (2010): Business model generation – A handbook for visionaries, game changers, and challengers, New Jersey.
Ostrom, A.L./Parasuraman, A./Bowen, D.E./Patricio, L./Voss, C. (2015): Service research priorities in a rapidly changing context, in: Journal of Service Research, Vol. 18, No. 2, pp. 127-159.
Peat, F.D. (1991): The philosopher’s stone – Chaos, synchronicity, and the hidden order of the world. New York.
Plummer, R./Armitage D. (2007): A resilience-based framework for evaluating adaptive co-management – Linking ecology, economics and society in a complex world, in: Ecological Economics, Vol. 61, No. 1, pp. 62-74.
Ramirez, R. (1999): Value co-production – Intellectual origins and implications for practice and research, in: Strategic Management Journal, Vol. 20, No. 1, pp. 49-65.
Romero, D./Molina, A. (2011): Collaborative networked organisations and customer communities – value co-creation and co-innovation in the networking era, in: Production Planning & Control, Vol. 22, No. 5-6, pp. 447-472.
Sawyer, R.K. (2005): Social emergence – Societies as complex systems. Cambridge.
Scheuing, E.E./Johnson, E.M. (1989): A Proposed Model for New Service Development, in: The Journal of Services Marketing, Vol. 3, No. 2, pp. 171-192.
Schumann, J.H./Wuenderlich, N.V./von Wangenheim, F. (2012): Technology mediation in service delivery – A new typology and an agenda for managers and academics, in: Technovation – the international journal of technological innovation, entrepreneurship and technology management, Vol. 32, No. 2, pp. 133-143.
Smith, W.K./Binns, A./Tushman, M.L. (2010): Complex Business Models – Managing Strategic Paradoxes Simultaneously, in: Long Range Planning, Vol. 43, No. 2, pp. 448-461.
Spring, M./Araujo, L. (2013): Beyond the service factory – Service innovation in manufacturing supply networks, in: Industrial Marketing Management, Vol. 42, No. 1, pp. 59-70.
Sterman, J. (2000): Business dynamics – Systems thinking and modeling for a complex world, New York.
Tax, S.S./McCutcheon, D./Wilkinson, I.F. (2013): The service delivery network – A customer-centric perspective of the customer journey, in: Journal of Service Research, Vol. 14, No. 4, pp. 454-470.
Ulrich, K. (1995): The role of product architecture in the manufacturing firm, in: Research Policy, Vol. 24, No. 3, pp. 419-440.
Vandermerwe, S./Rada, J. (1988): Servitization of Business – Adding Value by Adding Services, in: European Management Journal, Vol. 6, No. 4, pp. 314-324.
Vargo, S.L./Lusch, R.F. (2004): Evolving to a new dominant logic for marketing, in: Journal of Marketing, Vol. 68, No.1, pp. 1-17.
Vargo, S.L./Lusch, R.F. (2008): Service-dominant logic – Continuing the evolution, in: Journal of the Academy of Marketing Science, Vol. 36, No.1, pp. 1-10.
Vargo, S.L./Lusch, R.F. (2010): From Repeat Patronage to Value Co-creation in Service Ecosystems – A Transcending Conceptualization of Relationship, in: Journal of Business Market Management, Vol. 4, No.4, pp. 169-179.
Weiblen, T. (2014): The Open Business Model – Understanding an Emerging Concept, in: Journal of Multi Business Model Innovation and Technology, Vol. 2, No. 1, pp. 35-66.
Westerlund, M./Leminen, S./Rajahonka, M. (2014): Designing business models for the internet of things, in: Technology Innovation Management Review, Vol. 4, No. 7, pp. 5-14.
Wieland, H./Polese, F./Vargo, S.L./Lusch, R.F. (2012): Toward a Service (Eco)Systems Perspective on Value Creation, in: International Journal of Service Science, Management, Engineering, and Technology, Vol. 3, No. 3, pp. 12-25.
Wilkinson, I./Marks, R./Young, L.C. (2006): Toward agent-based models of the development and evolution of business relations and networks, in: Proceedings of the International Conference on Complex Systems, Boston, pp. 1-6.
Wollin, D./Perry, C. (2004): Marketing Management in a Complex Adaptive System – An Initial Framework, in: European Journal of Marketing, Vol. 38, No. 5-6, pp. 556-72.
Wuenderlich, N.V./Heinonen, K./Ostrom, A.L./Lia, P./Sousa, R./Voss, C./Lemmink, J.G.A.M. (2015): “Futurizing” smart service – implications for service researchers and managers, in: Journal of Services Marketing, Vol. 29, No. 6-7, pp.442-447.
Yoo, Y./Henfridsson, O./Lyytinen, K. (2010): Research Commentary – The New Organizing Logic of Digital Innovation – An Agenda for Information Systems Research, in: Information Systems Research, Vol. 21, No. 4, pp. 724-735.
Yoo, Y./Boland, R.J./Lyytinen, K./Majchrzak, A. (2012): Organizing for Innovation in the Digitized World, in: Organization Science, Vol. 23, No. 5, pp. 1398-1408.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer Fachmedien Wiesbaden GmbH
About this chapter
Cite this chapter
Senn, T. (2017). Service Transition in the Context of Digitized Service Ecosystems. In: Bruhn, M., Hadwich, K. (eds) Dienstleistungen 4.0. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-17552-8_10
Download citation
DOI: https://doi.org/10.1007/978-3-658-17552-8_10
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-17551-1
Online ISBN: 978-3-658-17552-8
eBook Packages: Business and Economics (German Language)