Abstract
This final chapter 5 will interpret and discuss the findings generated in the previous chapter and thereby provide answers to all four research questions. Also the managerial implications for both manufacturers and retailers will be discussed together with a description of this thesis’ major limitations and suggestions for future research. A general conclusion then closes this chapter.
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© 2015 Springer Fachmedien Wiesbaden
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Weiß, S. (2015). Discussion. In: Determinants of Private Label Attitude. BestMasters. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-08672-5_5
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DOI: https://doi.org/10.1007/978-3-658-08672-5_5
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-08672-5
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