Abstract
To answer the research questions outlined in chapter 1, chapter 2 is concerned with identifying psychographic antecedents with a potential influence on consumers’ attitudes towards private label brands. After introducing the definitions of central terms and underlying theories, a critical assessment of available literature is followed by a discussion about the shortcomings of demographics in predicting PLB attitude as well as the reasons for selecting psychographics as the antecedents of choice.
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© 2015 Springer Fachmedien Wiesbaden
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Weiß, S. (2015). Literature analysis. In: Determinants of Private Label Attitude. BestMasters. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-08672-5_2
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DOI: https://doi.org/10.1007/978-3-658-08672-5_2
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-08671-8
Online ISBN: 978-3-658-08672-5
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