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Media, Issue Information and Vote Choice in a Referendum Campaign

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Publizistik und gesellschaftliche Verantwortung
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Abstract

Early theorists framed public opinion as an emergent product of broad discussion – emanating ideally from a debate open to wide popular participation, free-flowing and uncensored, and well-informed (Lasswell 1941; Price 1992; Price/Neijens 1997). However, early scientific analysts (e.g. Allport 1937) found the concept of public opinion as an “emergent product” of discussion difficult to grasp empirically and problematic in a number of respects. Over time, they came to accept mass survey data as the only workable empirical expression of public opinion (Key 1961; Converse 1987). The extent to which general population surveys provide valid measures of what has traditionally been defined as public opinion – grounded in public discussion and well-informed by debate – has been questioned by scholars of many stripes (Price & Neijens 1998; Crespi 1989; Saris/Sniderman 2004). Empirical evidence suggests that opinions given to pollsters and survey researchers are often unorganized, disconnected, individual responses that have not been influenced by public debate (Bishop/Oldendick/Tuchfarber/Bennet 1980).

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Neijens, P., Slot, J. (2015). Media, Issue Information and Vote Choice in a Referendum Campaign. In: Jandura, O., Petersen, T., Mothes, C., Schielicke, AM. (eds) Publizistik und gesellschaftliche Verantwortung. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-04704-7_13

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  • DOI: https://doi.org/10.1007/978-3-658-04704-7_13

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