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Kooperative Geschäftsmodellentwicklung für systemische Nachhaltigkeitsinnovationen: Eine Fallstudie im deutschen Smart Energy-Markt

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Kompendium Geschäftsmodell-Innovation

Zusammenfassung

Nachhaltigkeitsinnovationen zeichnen sich häufig durch einen systemischen Charakter aus, so dass deren Entwicklung ein koordiniertes Vorgehen mehrerer Akteure erfordert. Um gemeinsam Chancen für systemische Nachhaltigkeitsinnovationen zu erkennen, sie zu planen und umzusetzen, werden neue kooperative Methoden und Ansätze benötigt.

Insbesondere für die Entwicklung der Energiewirtschaft hin zu einer nachhaltigen Energieversorgung sind systemische Innovationen von großer Bedeutung. Die Integration eines schnell wachsenden Anteils erneuerbarer Energien und dezentraler Erzeugungsanlagen stellt Energieversorgungsunternehmen (EVU) vor Herausforderungen, die sie nicht alleine lösen können. Moderne Informations- und Kommunikationstechnologien (IKT) werden zur effizienten Steuerung verteilter Erzeugungsanlagen und Verbraucher und zur Koordinierung zahlreicher Marktakteure benötigt. Die Entwicklung intelligenter Energiesysteme („Smart Energy“) eröffnet aber auch Chancen für die Erweiterung der Geschäftstätigkeit von EVU. Hierzu werden neue Geschäftsmodelle benötigt.

In diesem Beitrag stellen wir unseren Ansatz der kooperativen Geschäftsmodellentwicklung (KGE) vor. Wir wenden die KGE in einer Fallstudie an, bei der acht Unternehmen kooperiert haben, um neue Geschäftsmodelle für die Energiewirtschaft zu entwickeln. Nach der Darstellung unseres Ansatzes diskutieren wir seine Stärken und Limitationen und vergleichen ihn mit zwei alternativen Methoden der Strategie- und Innovationsplanung, der Szenariotechnik und dem Roadmapping.

Es zeigt sich, dass die KGE gut geeignet ist um 1. potentiellen wirtschaftlichen und gesellschaftlichen Nutzen zu identifizieren, 2. kooperative Wertschöpfungsarchitekturen zu entwickeln, 3. in komplexen und unsicheren Märkten zu planen und 4. die Umsetzung neuer Geschäftsmodelle vorzubereiten.

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Notes

  1. 1.

    Dieser Abschnitt ist ein aktualisierter Auszug aus dem Artikel Knab und Konnertz (2011).

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Authors and Affiliations

  1. Professur für BWL, insb. Unternehmensethik, Fachbereich Sozialökonomie, Universität Hamburg, Von-Melle-Park 9, 20146, Hamburg, Deutschland

    Sebastian Knab

  2. Department of Business Administration, Aarhus University, Bartholins Allé 10, 8000, Aarhus, Denmark

    Prof. Dr. René Rohrbeck

  3. Birkenstraße 19, 10559, Berlin, Deutschland

    Lars Konnertz

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  1. Sebastian Knab
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  1. Universität Ulm, Ulm, Germany

    Daniel R.A. Schallmo

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Knab, S., Rohrbeck, R., Konnertz, L. (2014). Kooperative Geschäftsmodellentwicklung für systemische Nachhaltigkeitsinnovationen: Eine Fallstudie im deutschen Smart Energy-Markt. In: Schallmo, D. (eds) Kompendium Geschäftsmodell-Innovation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-04459-6_11

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