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Public Relations and Public Diplomacy: Some Conceptual Explorations

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Benno Signitzer

Part of the book series: Organisationskommunikation ((ORGKOM))

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Zusammenfassung

The purpose of this chapter is to contribute to a conceptual analysis of public diplomacy from a public relations perspective. Concepts of and approaches to public relations will be explored as to their applicability to public diplomacy. The article begins by presenting conceptual systems of public diplomacy; it then goes on discussing issues of terminology and exploring aspects of publics and approaches in a public relations and public diplomacy context. The term “public diplomacy” is employed as a point of departure; we shall, in the course of this chapter, explore the usefulness of other, more public relations-related language; however, we are not proposing a new term at this point in time. In some parts of this chapter, we will experiment with ideas, concepts, and examples; perhaps some of our students will find some of them worth testing in empirical settings.

Originaltext: Signitzer, Benno (2008): Public Relations and Public Diplomacy: Some Conceptual Explorations. In: Zerfaß, Ansgar/van Ruler, Betteke/Sriramesh, Krishnamurthy (Eds.): Public Relations Research. European and International Perspectives and Innovations. Wiesbaden: VS Verlag für Sozialwissenschaften, S. 205-218. Die Hg. danken für die Nachdruckgenehmigung.

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Authors and Affiliations

  1. Salzburg, Österreich

    Benno Signitzer

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  1. Benno Signitzer
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Correspondence to Benno Signitzer .

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Editors and Affiliations

  1. Universität Salzburg, Salzburg, Austria

    Franz Rest

  2. Universität Salzburg, Salzburg, Austria

    Astrid Spatzier

  3. Ernst-Moritz-Arndt-Universität, Greifswald, Germany

    Stefan Wehmeier

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Signitzer, B. (2013). Public Relations and Public Diplomacy: Some Conceptual Explorations. In: Rest, F., Spatzier, A., Wehmeier, S. (eds) Benno Signitzer. Organisationskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-03505-1_16

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  • DOI: https://doi.org/10.1007/978-3-658-03505-1_16

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