Scenario-based strategic planning

Abstract

In 2011, Roland Berger Strategy Consultants conducted a scenario planning project for one of the world's largest companies. The company in question has significant market positions in several sectors and is known for its innovative technology, diverse product range and high service standards. As a part of an ongoing initiative to define future business concepts, the company hired Roland Berger to provide an outside-in, out-of-the-box perspective of trends and to develop 2020 scenarios applicable to a range of customer sectors within the manufacturing industry. This also included identifying business opportunities through innovative "ideation workshops" with cross-functional company representatives and external experts in Europe, North America and Asia. Roland Berger also supported the development of detailed business cases for selected opportunities and ensured an effective hand-over in order to promote the build-up of organisational capabilities for long-term innovation.