Abstract
Scenario planning has often been criticized for the complexity that arises when it is grafted into a company's overall strategic planning process. To overcome this deficiency, we introduced the scenario-based approach to strategic planning in the previous chapter. This chapter explains each tool in detail, evaluates its practicability and demonstrates how executives can immediately apply the entire toolkit within their overall strategic planning process. To facilitate the application of the tools, each step is explained using a practical example from the European airline industry. Taken together, the detailed explanations that follow present a scenariobased strategic planning framework that can help companies cope with an uncertain, complex and volatile business environment.
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Brands, C., Wulf, T., Meissner, P. (2013). Six tools for scenario-based strategic planning and their application. In: Schwenker, B., Wulf, T. (eds) Scenario-based Strategic Planning. Roland Berger School of Strategy and Economics. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02875-6_4
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DOI: https://doi.org/10.1007/978-3-658-02875-6_4
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