Abstract
In an increasingly uncertain world characterized by complexity and volatility, managers must be more flexible in their strategy processes. Traditional strategic management frameworks fail to provide adequate answers in this context. Our solution is "scenario-based strategic planning", a framework for strategic management in an uncertain world. In this chapter, we introduce this approach and outline the structure of the book.
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© 2013 Springer Fachmedien Wiesbaden
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Schwenker, B., Wulf, T. (2013). Introduction. In: Schwenker, B., Wulf, T. (eds) Scenario-based Strategic Planning. Roland Berger School of Strategy and Economics. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02875-6_1
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DOI: https://doi.org/10.1007/978-3-658-02875-6_1
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