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Drivers and Mechanisms of Purchasing-Marketing Integration

Paper No. 3: Drivers and Mechanisms of Purchasing & Supply Management-Marketing Integration in Sustainable Supply Chain Management of Top-Tier Suppliers

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Sustainability in Supply Chains

Part of the book series: Essays on Supply Chain Management ((ESCM))

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Abstract

Only recently has literature on sustainable supply chain management (SSCM) focused on the supply side and the role of suppliers in ensuring a responsible supply chain (Lee and Klassen 2008; Awaysheh and Klassen 2010). As one special group of suppliers, top-tier suppliers operate close to the manufacturer of the final product, the original equipment manufacturer (OEM).

Paper in revision for the Journal of Supply Chain Management (JSCM); Status „Revise and Resubmit”; Received on Nov 10th, 2011; Resubmitted on Nov 20th, 2012. Authored by Kai Förstl, Thomas Leppelt, and Evi Hartmann.

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© 2014 Springer Fachmedien Wiesbaden

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Leppelt, T. (2014). Drivers and Mechanisms of Purchasing-Marketing Integration. In: Sustainability in Supply Chains. Essays on Supply Chain Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02601-1_4

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