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Beatles & Co: Creativity as an Emergent Phenomenon

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Narrative and Innovation

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Abstract

Although creativity had been a significant driver of human development for centuries, it crystallized as a practical and theoretical topic in the 1950s. Since that time, creativity has gone up and down until Murakami and Nishiwaki (1991) proclaimed the fourth revolution after agriculturalization, industrialization and computerization: the age of creativity.

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Sonnenburg, S. (2013). Beatles & Co: Creativity as an Emergent Phenomenon. In: Müller, A., Becker, L. (eds) Narrative and Innovation. Management – Culture – Interpretation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-01375-2_13

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