Introduction

Abstract

In spite of environmental policy convergence within the EU and of environmental problems like climate change or natural hazards affecting peoples globally more and more, a common debate tackling environmental issues has not really been established within the EU public sphere yet. The different countries have all own environmental traditions and specific cultures of understanding and communicating what ‘environment’ represents. A key-role in shaping public sphere and debate about environmental issues in Europe is played by the mass media. Those media, however, tend to prevalently address national audiences, so they have their own language and their own ways of communicating what environmental issues consist of.