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Präferenzkonstruktion

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Produktmanagement

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Zusammenfassung

Immer mehr Unternehmen überlassen es dem Kunden, ein Produkt nach seinen Wünschen und Vorstellungen zu gestalten. Hierzu dienen Konfiguratoren oder auch „toolkits“, die inzwischen in nahezu allen Industrien verbreitet sind. Mit Konfiguratoren lassen sich nicht mehr nur Computer (http://www.dell.com), sondern auch Autos (http://www.audi.de), Uhren (www.factory1to1.com), Sportschuhe (www.nike.com), Hemden (www.dolzershop.de) oder Sonnenbrillen (www.ic-berlin.de) gestalten (Urban und Hauser 2004) (Abb. 2.1).

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Author information

Authors and Affiliations

  1. Universität St. Gallen, Bahnhofstrasse 8, 9000, St. Gallen, Schweiz

    Andreas Herrmann Prof. Dr.

  2. Johannes Gutenberg-Universität Mainz, Jakob Welder-Weg 9, 55128, Mainz, Deutschland

    Frank Huber Prof. Dr.

Authors
  1. Andreas Herrmann Prof. Dr.
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  2. Frank Huber Prof. Dr.
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Correspondence to Andreas Herrmann Prof. Dr. .

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Herrmann, A., Huber, F. (2013). Präferenzkonstruktion. In: Produktmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-00004-2_2

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  • DOI: https://doi.org/10.1007/978-3-658-00004-2_2

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-00003-5

  • Online ISBN: 978-3-658-00004-2

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