Abstract
This paper considers access to issues of enterprise related to the social web. Justifies the importance of this relationship and compares three ways of interaction. The paper looks on an employee as a risk factor threatening the security of the enterprise and deals options of monitoring and its monitoring instruments. Corporate marketing in relation to the social web can be deal by the support of opinion mining. The paper is an introduction to the security of company integrated in a social web.
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Štofa, J., Michalik, P., Zolotová, I. (2013). Enterprise Utilizing Social Web. In: Kobyliński, A., Sobczak, A. (eds) Perspectives in Business Informatics Research. BIR 2013. Lecture Notes in Business Information Processing, vol 158. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-40823-6_23
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DOI: https://doi.org/10.1007/978-3-642-40823-6_23
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