Abstract
In Chapter 1 we have said that “any strategy, no matter for a country, an industry or for an organization, will be restricted and influenced by the strategic environment”. In this chapter, some special strategic environments like financial crises and earthquakes are discussed in detail to explain further the impact of strategic environments on e-commerce. Actually, there are great differences between these impacts and all the strategic environments need to be treated case by case. But there is one common point underlying these cases, namely that environmental factors should be taken into consideration seriously while making e-commerce strategies, no matter whether they are positive or negative.
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© 2014 Zhejiang University Press, Hangzhou and Springer-Verlag Berlin Heidelberg
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Qin, Z., Chang, Y., Li, S., Li, F. (2014). E-Commerce Strategies in Specific Strategic Environments. In: E-Commerce Strategy. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39414-0_5
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DOI: https://doi.org/10.1007/978-3-642-39414-0_5
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