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E-Commerce Strategy in Enterprises

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E-Commerce Strategy

Abstract

Enterprises are the main body of economic activities. By this analogy, enterprises are the main body of e-commerce for certain. Without the participation of enterprises, a national e-commerce strategy would only be discarded even if it is the best.

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Authors and Affiliations

  1. School of Software, Tsinghua University, Beijing, 100084, China

    Prof. Zheng Qin, Dr. Yang Chang & Dr. Fengxiang Li

  2. School of Computer Science, Shaanxi Normal University, Shaanxi, 710062, China

    Prof. Shundong Li

Authors
  1. Prof. Zheng Qin
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  2. Dr. Yang Chang
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  3. Prof. Shundong Li
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  4. Dr. Fengxiang Li
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© 2014 Zhejiang University Press, Hangzhou and Springer-Verlag Berlin Heidelberg

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Qin, Z., Chang, Y., Li, S., Li, F. (2014). E-Commerce Strategy in Enterprises. In: E-Commerce Strategy. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39414-0_4

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  • DOI: https://doi.org/10.1007/978-3-642-39414-0_4

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-39413-3

  • Online ISBN: 978-3-642-39414-0

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