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A Framework for Strategic Positioning of IT-Products

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Software Business. From Physical Products to Software Services and Solutions (ICSOB 2013)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 150))

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Abstract

IT Products are viewed and managed differently depending on the perspectives and the stage within the life cycle. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf (license), license plus service, project, and system service (incl. cloud computing).

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Author information

Authors and Affiliations

  1. Aachen University of Applied Sciences, Eupener Str. 70, D 52060, Aachen, Germany

    Wolfram Pietsch

Authors
  1. Wolfram Pietsch
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Editor information

Editors and Affiliations

  1. University of Stuttgart, Stuttgart, Germany

    Georg Herzwurm

  2. University of Potsdam, Potsdam, Germany

    Tiziana Margaria

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Pietsch, W. (2013). A Framework for Strategic Positioning of IT-Products. In: Herzwurm, G., Margaria, T. (eds) Software Business. From Physical Products to Software Services and Solutions. ICSOB 2013. Lecture Notes in Business Information Processing, vol 150. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39336-5_11

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  • DOI: https://doi.org/10.1007/978-3-642-39336-5_11

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-39335-8

  • Online ISBN: 978-3-642-39336-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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