Abstract
The study of cultural difference is increasingly becoming important in the research of multicultural group work. Most of the existing literatures have focused on the national level of cultural difference (e.g., individualism or collectivism) to explore individual behavior and group performance. There have been few studies identifying the role of individual level of cultural variability (e.g., self-construal) in multicultural group work. This study investigates the relationship between (a) self-construal and individual participation, and (b) self-construal and individual decision change in video-mediated multicultural group decision making. In a laboratory experiment, forty-five participants coming from fourteen countries formed ten multicultural groups. Each group solved a preference decision-making task using a group videoconferencing system. The results indicated a negative relationship between interdependent self-construal and individual participation in video-mediated group decision making. The relationship between self-construal and decision change was not found. Recommendations on increasing the participation of highly interdependent members are proposed.
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Li, H., Rau, PL.P., Zhao, X., Salvendy, G. (2013). On Relationship between Self-construal and Individual Behavior in Video-Mediated Multicultural Group Decision Making. In: Rau, P.L.P. (eds) Cross-Cultural Design. Cultural Differences in Everyday Life. CCD 2013. Lecture Notes in Computer Science, vol 8024. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39137-8_28
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DOI: https://doi.org/10.1007/978-3-642-39137-8_28
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