Abstract
Prior to define the and refine the Marcom managers job content the purpose after clarifying the position setting should be grasping the focus of the work. How to organically combine the two working contents: the “integration” and “communication” categories, and integrate them into the company IMC strategy, this requires the description of Marcom manager working model.
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Shin, KY. (2013). Marcom Manager Working Model. In: The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model. SpringerBriefs in Business. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-38091-4_7
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DOI: https://doi.org/10.1007/978-3-642-38091-4_7
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