Skip to main content
SpringerLink
Log in

Transforming Mobility into Sustainable E-Mobility: The Example of Rhein-Main Region

  • Chapter
  • First Online:
Evolutionary Paths Towards the Mobility Patterns of the Future

Part of the book series: Lecture Notes in Mobility ((LNMOB))

  • 1627 Accesses

Abstract

The probability that German mobilists are ready to make their everyday mobility more sustainable is still not very high, as individual mobility has a very high social standing. It has been the objectives of the social scientific accompanying research of ‘Modellregion E-Moblität Rhein-Main’ (See also Schäfer et al. in this volume) to explore the acceptance of e-mobility as well as develop strategies to improve the applicability of concepts of e-mobility that are currently in a testing stage. Explorative in-depth interviews with selected people of the region, group discussions with users of e-vehicles and creative workshops with lead users of e-mobility identified the following facts and relationships: the central motive for choosing the means of transportation is the convenience it offers to master every day demands of mobility. As a consequence the added value of e-mobility is not sustainability, but the chance to cope with everyday mobility demands. Secondly, e-mobility brings fun but is still much too expensive and under regulated. Thirdly, giving users the opportunity to participate in the development of technical and infrastructural aspects of e-mobility increases their readiness to change behavior.

“Modellregion E-Mobilität Rhein Main” is one of eight regions in Germany, funded by the Federal Ministry of Transport, Building and Urban Development as part of an economic stimulus package. Specifically, a total of 15 pilot projects in Rhein-Main are supported.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    See chapter note on the first page.

  2. 2.

    A bicycle, powered by a battery that does only work through pedaling, e.g. in contrast to e-scooters.

  3. 3.

    In the analysis, all transcripts and codes were compared and summarized. Communalities as well as differences between the groups were recorded and described.

References

  • Bilharz M, Belz F-M (2008) Öko als Luxus-Trend. Rosige Zeiten für die Vermarktung “grüner” Produkte? Mark Rev, St. Gallen 25/4:6–10

    Google Scholar 

  • Bundesregierung (2009) Nationaler Entwicklungsplan Elektromobilität der Bundesregierung. Resource document. http://www.elektromobilitaet.din.de/sixcms_upload/media/3310/Nationaler-Entwicklungsplan-Elektromobilitaet.pdf. Accessed 7 July 2011

  • Codita R, Belz F-M, Moysidou K (2011) Expected benefits of lead-users: a ethnographic study in the field of electric cars. Conference presentation: Sustainable consumption. Towards action and impact, Hamburg

    Google Scholar 

  • Csikszentmihalyi M (1975) Beyond boredom and anxiety. Jossey-Bass, San Francisco

    Google Scholar 

  • Dalkmann H, Lanzendorf M, Scheiner J (eds) (2004) Verkehrsgenese. Entstehung von Verkehr sowie Potenziale und Grenzen der Gestaltung einer nachhaltigen Mobilität. Mannheim: MetaGis-Informationssysteme

    Google Scholar 

  • Deffner J (2009) Zu Fuß und mit dem Rad in der Stadt—Mobilitätstypen am Beispiel Berlins. Dortmunder Beiträge zur Raumplanung, Verkehr, vol 7. Dortmund: IRPUD

    Google Scholar 

  • Dürrenberger G, Behringer J (1999) Die Fokusgruppe in Theorie und Anwendung. Akademie für Technikfolgenabschätzung, Stuttgart

    Google Scholar 

  • Flade A, Limbourg M (eds) (1999) Männer und Frauen in der mobilen Gesellschaft. Leske+Budrich, Opladen

    Google Scholar 

  • Götz K (1997) Mobilitätsstile. Ein sozial-ökologischer Untersuchungsansatz. Arbeitsbericht zum Subprojekt “Mobilitätsleitbilder und Verkehrsverhalten” im CITY:mobil-Forschungsverbund. Frankfurt am Main: Institut für Sozialökologische Forschung ISOE

    Google Scholar 

  • Götz K (2011) Nachhaltige Mobilität. In: Groß M (ed) Handbuch Umweltsoziologie. VS Verlag, Wiesbaden, pp 325–334

    Chapter  Google Scholar 

  • Götz K, Deffner J (2010) Die Zukunft der Mobilität in der EU. Herausgegeben von Europäisches Parlament. Resource document. http://www.europarl.europa.eu/studies. Accessed 10 July 2011

  • Harms S, Lanzendorf M, Prillwitz J (2007) Nachfrageorientierte Perspektive. Das Verkehrsmittelwahlverhalten. In: Schöllgen O, Canzler W, Knie A (eds) Handbuch Verkehrspolitik. VS Verlag, Wiesbaden, pp 735–758

    Chapter  Google Scholar 

  • Hjorthol R (2008) Daily mobility of men and women: a barometer of gender equality? In: Uteng TP, Cresswell T (eds) Gendered mobilities. Ashgate, Aldershot, pp 193–209

    Google Scholar 

  • Hradil S (2005) Soziale Ungleichheit in Deutschland. VS Verlag, Wiesbaden

    Book  Google Scholar 

  • Klöckner C (2005) Können wichtige Lebensereignisse die gewohnheitsmäßige Nutzung von Verkehrsmitteln verändern? Umweltpsychologie 9(1):28–45

    Google Scholar 

  • Kramer C (2005) Zeit für Mobilität. Räumliche Disparitäten der individuellen Zeitverwendung für Mobilität in Deutschland. Franz Steiner Verlag, Stuttgart

    Google Scholar 

  • Lanzendorf M (2003) Mobility biographies. A new perspective for understanding travel behaviour. IATBR Konferenz Luzern. Resource document. http://www.ivt.ethz.ch/news/archive/20030810_IATBR/lanzendorf.pdf. Accessed 6 Aug 2011

  • Mitchell AA, Olson JC (1981) Are product attribute beliefs the only mediator of advertising effects on brand attitude? J Mark Res 18(3):318–332

    Article  Google Scholar 

  • Preisendörfer P, Rinn M (2003) Haushalte ohne auto. Eine empirische Studie zum Sozialprofil, zur Lebenslage und zur Mobilität autofreier Haushalte. Leske+Budrich, Opladen

    Google Scholar 

  • Ray PH, Anderson SR (2000) The cultural creatives: how 50 million people are changing the world. Three Rivers Press, New York

    Google Scholar 

  • Regionalatlas Rhein-Main (2000). Resource document: http://www.planungsverband.de/index.phtml?mNavID=1.100&sNavID=1136.67&La=1#A1. Accessed 25 June 2011

  • Reichwald R, Piller F (2009). Interaktive Wertschöpfung. open innovation. Individualisierung und neue Formen der Arbeitsteilung. Gabler, Wiesbaden

    Google Scholar 

  • Schattke K, Kehr HM (2009) Motivation zur open innovation. In: Zerfaß A, Möslein KM (eds) Kommunikation als erfolgsfaktor im innovationsmanagement. Gabler, Wiesbaden, pp 121–140

    Chapter  Google Scholar 

  • Schnell R, Hill PB, Esser E (2005) Methoden der empirischen Sozialforschung. Oldenbourg, Opladen

    Google Scholar 

  • Toffler A (1980) Die dritte Welle. Zukunftschance. Perspektiven für die Gesellschaft des 21. Jahrhunderts. Goldmann Wilhelm GmbH, München

    Google Scholar 

  • von Hippel E (1986) Lead user. A source of novel product concepts. Manage Sci 32(7):791–805

    Article  Google Scholar 

  • von Hippel E (1988) The sources of innovation. Oxford University Press, New York

    Google Scholar 

  • von Hippel E (2005) Democratizing innovation. The MIT Press, Cambridge London

    Google Scholar 

  • Voß GG, Rieder K (2005) Der arbeitende Kunde. Wenn Konsumenten zu unbezahlten Mitarbeitern werden. Campus, Frankfurt am Main

    Google Scholar 

  • Waterton C, Wynne B (1999) Can focus groups access community views? In: Barbour RS, Kitzinger J (eds) Developing focus group research. Thousand Oaks, London, pp 127–143

    Chapter  Google Scholar 

  • Weller I (2008) Konsum im Wandel in Richtung Nachhaltigkeit? Forschungsergebnisse und Perspektiven. In: Lange H (ed) Nachhaltigkeit als radikaler Wandel. Die Quadratur des Kreises? VS Verlag, Wiesbaden, pp 43-69

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Institut für Soziologie, Goethe-Universität Frankfurt am Main FB Gesellschaftswissenschaften, Grüneburgplatz 1, 60323, Frankfurt am Main, Germany

    Birgit Blättel-Mink, Dirk Dalichau & Merle Hattenhauer

  2. Institut für sozial-ökologische Forschung (ISOE), Hamburger Allee 45, 60486, Frankfurt am Main, Germany

    Monika Buchsbaum

  3. Beratungsgesellschaft für Stadterneuerung und Modernisierung mbH, Uhlandstraße 11, 60314, Frankfurt am Main, Germany

    Jens Weber

Authors
  1. Birgit Blättel-Mink
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Monika Buchsbaum
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Dirk Dalichau
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Merle Hattenhauer
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. Jens Weber
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Birgit Blättel-Mink .

Editor information

Editors and Affiliations

  1. Systems Management - International Logis, Jacobs University Bremen, Bremen, Germany

    Michael Hülsmann

  2. Business Studies and Economics, University of Bremen, Bremen, Germany

    Dirk Fornahl

Rights and permissions

Reprints and permissions

Copyright information

© 2014 Springer-Verlag Berlin Heidelberg

About this chapter

Cite this chapter

Blättel-Mink, B., Buchsbaum, M., Dalichau, D., Hattenhauer, M., Weber, J. (2014). Transforming Mobility into Sustainable E-Mobility: The Example of Rhein-Main Region. In: Hülsmann, M., Fornahl, D. (eds) Evolutionary Paths Towards the Mobility Patterns of the Future. Lecture Notes in Mobility. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-37558-3_8

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-37558-3_8

  • Published:

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-37557-6

  • Online ISBN: 978-3-642-37558-3

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation