Abstract
Who will use an electric car? This question will be addressed by identifying those societal groups which show socioeconomic characteristics, mobility patterns and attitudes that are compatible with a future usage of electric cars. To answer this question a survey in the model region Bremen/Oldenburg is conducted to gather the necessary information. We group the more than 700 respondents according to selected socioeconomic characteristics and then analyze whether their needs, resources and attitudes are in favor of electric mobility. We come to the conclusion that urban singles, urban seniors and rural families are three user groups with the highest likelihood to employ electric mobility in the near future.
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Notes
- 1.
The model region Bremen/Oldenburg consists of the urban districts of Bremen, Bremerhaven, Delmenhorst, Oldenburg and Wilhelmshaven as well as the rural districts of Ammerland, Cloppenburg, Cuxhaven, Diepholz, Friesland, Oldenburg, Osnabrück, Osterholz, Vechta, Verden and Wesermarsch.
- 2.
The locations are the business parks “Airportstadt” and “Technologiepark” in Bremen, the universities of Vechta and Oldenburg, the shopping malls “Dodenhof” in Ottersberg and “Waterfront” in Bremen, the leisure destinations “Havenwelten” in Bremerhaven and “Südstrand” in Wilhelmshaven as well as the pedestrian zones of the two most significant cities of the region Bremen and Oldenburg. At these locations possible participants received a flyer with the respective web address or where contacted by email or via specific internet portals.
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Santner, D., Fornahl, D. (2014). Identifying Consumer Groups with Satisfactory Characteristics for Electric Mobility Usage. In: Hülsmann, M., Fornahl, D. (eds) Evolutionary Paths Towards the Mobility Patterns of the Future. Lecture Notes in Mobility. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-37558-3_5
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