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Strategic Perspectives for Electric Mobility: Some Considerations About the Automotive Industry

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Evolutionary Paths Towards the Mobility Patterns of the Future

Part of the book series: Lecture Notes in Mobility ((LNMOB))

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Abstract

Through the competition over technological possibilities, cost-efficient realizations and innovative concepts for the usage of Electric Mobility the automotive industry stands at a strategic crossroad. Hereby, the question is to a lesser extent whether new driving technologies will penetrate the market. Moreover, it is the question of substance, which determinants for the diffusion process of Electric Mobility will become apparent; what are enablers and disablers and what are their resulting strategic implications? For this, the article intends to discuss—inter alia—the following questions: How will the competing forces position themselves? Which potentials for the positioning and standing out on the market will arise? How will the structures and processes of the global value creation networks change? As a result, it will be assumed that an increased complexity will only lead to bounded changes in the strategic behavior in the long-term so that the “rules of the game” will stay mostly the same.

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Acknowledgments

This research was supported by the Federal Ministry of Transport, Building and Urban Development in the context of the “Model Regions Electric Mobility”.

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Authors and Affiliations

  1. School of Engineering and Science, Systems Management, International Logistics, Jacobs University Bremen, Campus Ring 1, 28759, Bremen, Germany

    Richard Colmorn & Michael Hülsmann

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  1. Richard Colmorn
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  2. Michael Hülsmann
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Correspondence to Richard Colmorn .

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Editors and Affiliations

  1. Systems Management - International Logis, Jacobs University Bremen, Bremen, Germany

    Michael Hülsmann

  2. Business Studies and Economics, University of Bremen, Bremen, Germany

    Dirk Fornahl

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Colmorn, R., Hülsmann, M. (2014). Strategic Perspectives for Electric Mobility: Some Considerations About the Automotive Industry. In: Hülsmann, M., Fornahl, D. (eds) Evolutionary Paths Towards the Mobility Patterns of the Future. Lecture Notes in Mobility. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-37558-3_10

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  • DOI: https://doi.org/10.1007/978-3-642-37558-3_10

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