Abstract
This paper generates some insights into consumer preferences for wine bottle design. This can be studied from different attributes, such as shape, picture, country of origin, closure, label information, and volume. By applying conjoint analysis, an interesting finding is that the shape for wine bottle design is of least importance, and country of origin is perceived as the most important attribute in this study, which has received little evidence in previous research in the field of wine packaging design. Therefore, the results in this study have some implications for wine bottle designers and wine marketers.
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Xie, Y. (2013). Wine Bottle Design and Consumer Preferences. In: Yang, Y., Ma, M. (eds) Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 5. Lecture Notes in Electrical Engineering, vol 227. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35398-7_80
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DOI: https://doi.org/10.1007/978-3-642-35398-7_80
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