Abstract
Recent efforts to increase online privacy by offering the user a more general choice to opt out of online tracking were mainly pushed by the FTC in late 2010. As the FTC explicitly omitted technical details, browser developers started to implement what they thought might be appropriate to either limit user tracking directly, or let the advertiser know about the user’s wish to not be tracked. This paper gives a short overview on the positions and arguments of stakeholders and evaluates the technical proposals and implementations aiming to support the consumer in keeping control over his personal data.
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
References
Internet privacy workshop - how can technology help to improve privacy on the internet? (December 2010), http://www.iab.org/about/workshops/privacy/
Perspectives workshop: Online privacy: Towards informational self-determination on the internet (February 2011), http://www.dagstuhl.de/11061
The privacy and electronic communications (ec directive) (amendment) regulations 2011 (May 2011), http://www.legislation.gov.uk/uksi/2011/1208/made/data.pdf
W3c workshop on web tracking and user privacy (April 2011), http://www.w3.org/2011/track-privacy/
Beales, H.: The value of behavioral targeting. Technical report, Network Advertising Initiative (March 2010)
Data Protection Working Party. Opinion 15/2011 on the definition of consent (July 2011), http://www.statewatch.org/news/2011/jul/eu-art-29-wp187-consent.pdf
Dixon, P.: THE Network Advertising Initiative: Failing at Consumer Protection and at Self-Regulation. Technical report, World Privacy Forum (November 2007), http://www.worldprivacyforum.org/pdf/WPF_NAI_report_Nov2_2007fs.pdf
Fielding, R.T., and Adobe: Tracking preference expression (dnt) (November 2011), http://www.w3.org/2011/tracking-protection/drafts/tracking-dnt.html
Foresman, C.: Safari to join ”do not track” crowd, leaving google behind (April 2011), http://arstechnica.com/apple/news/2011/04/safari-to-gain-do-not-track-support-in-lion.ars
Fowler, A.: Advertisers and publishers adopt and implement do not track (March 2011), http://blog.mozilla.com/blog/2011/03/30/advertisers-and-publishers-adopt-and-implement-do-not-track/
Fredrikson, M., Livshits, B.: RePriv: Re-Imagining Content Personalization and In-Browser Privacy. In: IEEE Symposium on Security and Privacy (May 2011)
FTC. Protecting consumer privacy in an era of rapid change. Technical report, Federal Trade Commission (December 2010), http://www.ftc.gov/os/2010/12/101201privacyreport.pdf
Google, Facebook, Yahoo, and AOL. Sb 761 (lowenthal) — opposition (April 2011), http://static.arstechnica.com/oppositionletter.pdf
Guha, S., Cheng, B., Francis, P.: Privad: practical privacy in online advertising. In: Proceedings of the 8th USENIX Conference on Networked Systems Design and Implementation, NSDI 2011, p. 13. USENIX Association, Berkeley (2011), http://portal.acm.org/citation.cfm?id=1972457.1972475
Harvey, S., Moonka, R.: Keep your opt-outs (January 2011), http://googlepublicpolicy.blogspot.com/2011/01/keep-your-opt-outs.html
Kerry, J., McCain, J.: Commercial privacy bill of rights act of 2011 (April 2011)
Komanduri, S., Shay, R., Norcie, G., Cranor, L.F.: Adchoices? compliance with online behavioral advertising notice and choice requirements. Technical Report 82, Carnegie Mellon CyLab (March 2011)
Leon, P.G., Ur, B., Balebako, R., Cranor, L.F., Shay, R., Wang, Y.: Why johnny can’t opt out: A usability evaluation of tools to limit online behavioral advertising. Technical report, Carnegie Mellon University - CyLab (October 2011)
Markey, E.J., Barton, J.: Do not track kids act of 2011 (May 2011), http://online.wsj.com/public/resources/documents/billdraft0506.pdf
Mayer, J., Narayanan, A., Stamm, S.: Do not track: A universal third-party web tracking opt out draft-mayer-do-not-track-00. Technical report, Internet Engineering Task Force - Network Working Group (March 2011), http://datatracker.ietf.org/doc/draft-mayer-do-not-track/
Mayer, J.: Do not track is no threat to ad-supported businesses (January 2011), http://cyberlaw.stanford.edu/node/6592
Information Commisioner’s Office. Ico gives website owners one year to comply with cookies law (May 2011), http://www.ico.gov.uk/~/media/documents/pressreleases/2011/enforcement_cookies_rules_news_release_20110525.pdf
Rockefeller, J.: Do-not-track online act of 2011 (May 2011), http://commerce.senate.gov/public/?a=Files.Serve&File_id=85b45cce-63b3-4241-99f1-0bc57c5c1cff
The European Parliament and the Council of the EU. DIRECTIVE 2009/136/EC. Official Journal of the European Union (November 2009)
Toubiana, V., Nissenbaum, H., Narayanan, A., Barocas, S., Boneh, D.: Adnostic: Privacy preserving targeted advertising. In: Network and Distributed System Security Symposium (2010)
Waxman, H.A., Barton, J.: Memorandum. Technical report, Congress of the United States, House of Representatives, Committee on Energy and Commerce, Washington, DC, USA (November 2010), http://democrats.energycommerce.house.gov/documents/20101201/Briefing.Memo.12.01.2010.pdf
Zaneis, M.: ’do not track’ rules would put a stop to the internet as we know it (January 2011), http://www.usnews.com/opinion/articles/2011/01/03/do-not-track-rules-would-put-a-stop-to-the-internet-as-we-know-it
Zeigler, A., Bateman, A., Graff, E.: Web tracking protection (February 2011), http://www.w3.org/Submission/2011/SUBM-web-tracking-protection-20110224/
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 IFIP International Federation for Information Processing
About this paper
Cite this paper
Beck, M., Marhöfer, M. (2012). Do-Not-Track Techniques for Browsers and Their Implications for Consumers. In: Camenisch, J., Crispo, B., Fischer-Hübner, S., Leenes, R., Russello, G. (eds) Privacy and Identity Management for Life. Privacy and Identity 2011. IFIP Advances in Information and Communication Technology, vol 375. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31668-5_14
Download citation
DOI: https://doi.org/10.1007/978-3-642-31668-5_14
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-31667-8
Online ISBN: 978-3-642-31668-5
eBook Packages: Computer ScienceComputer Science (R0)