Abstract
Platform competition may engender a substitution process whereby customers and complementors drift from one platform to another. For example, as the aftermath of a competitive race between a general-purpose platform and a single-purpose rival. A case in point is how sales of personal navigation devices (PND) have allegedly been sapped by GPS-enabled smartphones with comparable turn-by-turn navigation functionalities. Using a structural-break unit-root econometric model, the impact of smartphones on the quarterly volume sales of two leading PND manufacturers can be statistically assessed. Such an econometric analysis reveals a significant shift in the level of the underlying stochastic processes and dates the structural change at the third quarter of 2008, when the iOS and Android ecosystems were launched.
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Novelli, F. (2012). Platform Substitution and Cannibalization: The Case of Portable Navigation Devices. In: Cusumano, M.A., Iyer, B., Venkatraman, N. (eds) Software Business. ICSOB 2012. Lecture Notes in Business Information Processing, vol 114. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-30746-1_12
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DOI: https://doi.org/10.1007/978-3-642-30746-1_12
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