Abstract
In this post dot com era the web is transforming. Newer web applications trust their users, invite them to interact, connect them with others, gain early feedback from them and then use the collected information to constantly improve the application. Web applications that take this approach develop deeper relationships with their users, provide more value to users as they return more often, and ultimately offer more targeted experiences for each user according to his or her personal need.
The contents of this article are from Chapter 1 of the book Collective Intelligence in Action by Satnam Alag, published in October 2008 by Manning ( http://www.manning.com/alag/ ).
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Alag, S. (2012). Understanding Collective Intelligence. In: Altmann, J., Baumöl, U., Krämer, B. (eds) Advances in Collective Intelligence 2011. Advances in Intelligent and Soft Computing, vol 113. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25321-8_2
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DOI: https://doi.org/10.1007/978-3-642-25321-8_2
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