Abstract
Chapter 3 provided a general introduction to strategic planning oriented towards the context of a domestic company. Chapter 4 demonstrated how the strategic planning carried out by such a company might suggest the need to internationalize one or more of its activities. Chapter 5 now examines how such internationalization might be strategically planned. This chapter also considers strategic planning for companies which have already successfully managed to internationalize.
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© 2012 Springer-Verlag Berlin Heidelberg
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Grünig, R., Morschett, D. (2012). Introduction to strategic planning in the international context. In: Developing International Strategies. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-24725-5_6
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DOI: https://doi.org/10.1007/978-3-642-24725-5_6
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-24724-8
Online ISBN: 978-3-642-24725-5
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