Abstract
This research focused mainly on understanding the common critical factors for China’s small and medium enterprises (SMEs) in service industry successfully adopting e-commerce system. Based on 73 initial items discussed from previous research and literature review, focus group study and pilot test was conducted first. As a result, a total of 21 factors were explored and then catogrised into six components by strength of relationship including Web Site Effectiveness & Cost, e-Marketing, Web Site Design & Image, Managing Chang & Customer Acceptance, Knowledge, and Staff & Skills. This paper also made the recommendations with a brief guideline to be used for China’s service industry SMEs successfully adopting e-commerce systems. Finally, several topics were provided for further research.
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Wu, M., Gide, E., Zhang, L., Xing, Q. (2011). CSFs for Service Industry SMEs Successfully Adopting E-Commerce System: A Study from China. In: Wan, X. (eds) Electrical Power Systems and Computers. Lecture Notes in Electrical Engineering, vol 99. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-21747-0_111
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DOI: https://doi.org/10.1007/978-3-642-21747-0_111
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