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Strategic Value of Corporate Citizenship

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Theory and Practice of Corporate Social Responsibility

Abstract

The fact that an increasing number companies continues to integrate corporate social responsibility into the very heart of their strategy means that we have to question the strategic value of corporate strategy. This is the subject of this second chapter looking first at the definition of a corporate citizenship and then determining to what extent a commitment to corporate citizenship is a strategic move. From the analysis of the evolution of the different concepts as corporate social responsibility, then sustainable development and global corporate social responsibility, the first part of the chapter argues that corporate citizenship is both the result of societal change and an undeniable constraint. Then, in a second part of the chapter through concrete corporate examples draws the four areas of commitment to founding the basis of the strategic value of corporate citizenship.

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Notes

  1. 1.

    These details taken from the Good Planet.info website, Wednesday 10 June 2009.

  2. 2.

    In the next paragraph we look at some of the points raised in a presentation given at the RIODD (International Network of Organisations for Sustainable Development) Congress in 2006 in Paris and which were published in part in the journal “Finance et Bien Commun” n°30, I-2008.

  3. 3.

    We should remember that Carroll distinguishes four types of societal responsibility: economic responsibility, which corresponds to the traditional function of the company, in other words its ability to produce under profitable conditions goods and services which correspond to the needs of society. Legal responsibility, which means respecting legislation and norms in force; ethical responsibility, which society expects the company to assume and which responds to ethical values. Lastly, discretionary responsibility, left to the discretion of each individual and which comes under the heading of philanthropy.

  4. 4.

    2001 survey undertaken by Environics International, and involving interviews with around 1,000 people in each of 20 countries including the USA, Canada, Mexico, Britain, France, Germany, Japan, India, Russia and Nigeria.

  5. 5.

    ISO 14000 directly addresses an organization’s impact and responsibilities towards the local, regional and global environment while addressing legislative compliance and business opportunities. ISO 9000-2000 is mainly concerned with the assurance of quality products and services. H and S Management Standards and HR procedures provide the structured framework to control exposure to occupational hazards and ensure continued safety, health and well-being (from Dawn and Price).

  6. 6.

    Nike was prosecuted for misleading advertising for a campaign on public relations campaigns about working conditions in their sub-contractors’ factories.

  7. 7.

    http://www.pierreetsol.com

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Author information

Authors and Affiliations

  1. Bordeaux School of Management, 33405, Talence, France

    Laurence Eberhard Harribey

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  1. Laurence Eberhard Harribey
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Editors and Affiliations

  1. London Metropolitan Business School, London Metropolitan University, Moorgate 84, London, EC2M 6SQ, United Kingdom

    Samuel O. Idowu

  2. Vlerick Leuven Gent Management School, Reep 1, Ghent, 9000, Belgium

    Celine Louche

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Harribey, L.E. (2011). Strategic Value of Corporate Citizenship. In: Idowu, S., Louche, C. (eds) Theory and Practice of Corporate Social Responsibility. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16461-3_2

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