Abstract
If you are contemplating setting up a business in China, you will need to consider what structure to use. But before deciding on the structure, you need to be sure of your strategy—strategy must lead structure. You must first consider why you want to make an investment in China, and find out just what you should be doing, before determining exactly how to do it.
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© 2011 Springer-Verlag Berlin Heidelberg
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Devonshire-Ellis, C., Scott, A., Woollard, S. (2011). Devising Your China Investment Strategy. In: Devonshire-Ellis, C., Scott, A., Woollard, S. (eds) Setting Up Joint Ventures in China. China Briefing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16040-0_1
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DOI: https://doi.org/10.1007/978-3-642-16040-0_1
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-16039-4
Online ISBN: 978-3-642-16040-0
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