Abstract
While most of us have practiced multicriteria decision making (MCDM) in our business and personal life, it is relatively recent that the knowledge base for such a procedure has been organized and quantified into a formal set of methodologies. In some ways, it represents the amalgamation of descriptive and prescriptive models in the context of behavioral sciences. Descriptive models were defined in Chapter 3 to include such techniques as the conventional use of simulation and statistics that replicate the real world scenario. Prescriptive models, on the other hand, refer to procedures, such as optimization, which go one step further to arrive at a desirable course of action. We will show in this chapter that through the integration of both descriptive and prescriptive procedures, the role of quantitative analysis becomes clear in a pluralistic society with many interests and aspirations.
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Chan, Y. (2011). Multicriteria Decision Making. In: Location Theory and Decision Analysis. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-15663-2_5
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